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Process management and software for advertising agencies

Advertising work is creative, but what loses money is rarely the creativity itself; it is the tracking around it. Which revision is this brief on, has the post passed client approval, have the hours on this brand already eaten the fee? Tenderely BPM ties all of it to the brand's record, and the system adapts to how your agency works, not the other way round.

What does an advertising agency repeat?

01
Briefs and revisions
Every job starts with a brief. The contract says how many revision rounds are included; how many have been used is usually in nobody's head.
02
The creative approval chain
Work passes the creative director first, then the client. Skip a step and the client receives work that is not ready.
03
Content calendar
Each post needs a publishing date, a channel and an approval status, and nothing unapproved should go live.
04
Media plan and performance
Planned budget, actual spend and results per channel belong side by side, with click-through rate and cost per conversion visible while the campaign runs.
05
Time and team cost
The hours each person spends on a campaign show whether the agency fee actually leaves a profit.
06
Production and billing
Outsourced shoots, print and voice-over are booked to the campaign, rebillable items are flagged and the monthly retainer is invoiced on time.

Where does this break down today?

Approvals get lost in e-mail
Client sign-off sits in the middle of a mail thread. When someone asks which version was approved, the answer has to be dug out.
Revisions become unlimited
When nobody counts rounds, the contracted limit is exceeded and extra fees cannot be raised; the additional work goes unpaid.
No one knows which brand pays
With hours and external costs in separate spreadsheets, profit per brand is only worked out at period end, and then as an estimate.
Media spend and fees get mixed up
When the client's media budget and the agency fee share one line, both budget overruns and invoice items become unclear.

What changes with Tenderely BPM

01
A brief runs as a workflow
Creative work, internal review, client presentation and approval follow in order, and every step records who owns it and when it happened.
02
Clients approve in the app
A client is invited as a linked user and approves their own brand's briefs and content in the app; the approval lives on the record, not in a mailbox.
03
Revisions are counted
The revision count sits on the brief, and once it reaches the threshold you set, the owner is notified.
04
Profit comes from the data
Time records and production costs are tied to the campaign, so team cost and profit per brand read straight off the dashboard, with a warning when the fee budget is exceeded.
05
Dates remind themselves
Brief deadlines, publishing days, ending campaigns and overdue invoices trigger reminders in-app, by e-mail, SMS or push.
DUK

Is there a ready-made agency setup?

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Yes. The Advertising Agency package installs with forms, approval workflows, dashboards and reports. Forms arrive as drafts and automations start switched off, so you adjust them to your way of working and then publish.

Can our clients log in?

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If you want them to. A client is invited as a linked user and sees only their own brand's records and the approval steps waiting for them. You decide which fields they can see.

We handle many brands. Will it get confusing?

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No. Campaigns, briefs, content and invoices always belong to a brand, and dashboards break figures down by brand. Unit-, role- and field-level permissions decide who sees what.