Marketing campaigns planned, approved and tracked in one place.
A marketing campaign is not one task — it is a chain of decisions: what to run, how much to spend, who produces what, and whether it worked. When those decisions travel by e-mail and spreadsheet, the chain breaks quietly. Tenderely BPM ties campaign planning, budget approval, content production and results review into one traceable flow, without code.
What does a marketing campaign repeat?
01
Campaign briefing
Every campaign starts with a brief: audience, objective, timing, channels and expected outcome. When the brief lives in a chat message, teams act on different versions of it.
02
Budget request and approval
Spend has to be justified, routed to the right approver and recorded before any money moves. The approval step changes depending on the amount and the channel.
03
Content production
Copy, visuals, landing pages and ads pass through writers, designers and reviewers. Without a shared record, it is unclear which version is current and who still needs to sign off.
04
Internal and legal review
Compliance, legal or brand teams may need to clear material before it goes out. That gate is often informal, which means it is sometimes skipped.
05
Launch and scheduling
Channels, dates and responsible people need to be confirmed and visible to everyone involved, so nothing launches late or out of sequence.
06
Results review
After a campaign closes, actual results are compared against objectives and budget. Without a structured record, the debrief happens from memory.
Where does this break down today?
The brief changes without anyone noticing
Scope shifts happen in chat. The designer works from one version, the copywriter from another, and the conflict only surfaces when assets come together at the last minute.
Budget approval is informal
A message gets a thumbs-up and that counts as approval. When the invoice arrives, nobody can say exactly what was agreed, by whom, or whether the amount matches.
Review rounds are untracked
Feedback comes from multiple people across e-mail and chat. What was incorporated, what was rejected and why is never recorded, so the same comments reappear next time.
There is no campaign history
What did last year's summer campaign cost, what did it achieve, and what would you do differently? Those answers require someone to piece together archived e-mails and old files.
What changes with Tenderely BPM
01
The brief is a structured record
Audience, objective, channels, timing and budget are defined fields. Every person on the campaign reads the same version, and changes leave a visible history.
02
Budget approval routes itself
Conditional branching means the right approver is reached based on the amount or channel, without anyone having to decide who to forward it to. The decision is on record.
03
Review is a step, not a conversation
Content goes to reviewers as a workflow step. What was approved, what was returned and what feedback was given stays attached to the record, not buried in a thread.
04
Deadlines remind themselves
Give any step an SLA and the platform sends a reminder when it is overdue. A content piece waiting in someone's inbox does not hold up a launch date silently.
05
Agency and freelancer access without an account
Send a public form to an external partner and their submission lands directly on the campaign record. They do not need a seat in your system.
06
Campaign results sit alongside the plan
With Tenderely BPM, the objectives set at briefing and the results recorded at close live in the same record, so comparison is immediate and the next campaign starts with real data.
FAQ
Can we manage several campaigns running at the same time?
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Yes. Each campaign is its own record with its own status, budget, approvals and timeline. A dashboard shows all active campaigns side by side, so nothing falls out of view.
Can external agencies or freelancers submit work through the system?
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Yes. A public form can be sent as a link to anyone outside your organisation. Their submission attaches to the relevant campaign record. No external account is needed.
Can we control who sees budget figures?
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Yes. Role- and field-level permissions decide which team members see budget amounts, approval decisions and cost details. A content creator can work in the same record as a finance approver without seeing everything the approver sees.
How do we handle the legal or compliance review gate?
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Add it as a required step in the workflow. The next stage does not open until the reviewer has responded. That gate can no longer be skipped, and the approval or rejection is attached to the record with a timestamp.
Can we look back at past campaigns to inform planning?
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Yes. Every campaign record retains its brief, budget, approvals, content versions and results. Reports and dashboards can surface patterns across campaigns — spend by channel, average approval time, frequency of brief changes — without manual data gathering.